The Corporate Responsibility Of Nestle - 3417 Words

Introduction: Corporate responsibility has become one of the most important aspects in marketing, it is a very essential matter for the companies’ development and sustainability. Nestlà © has used its corporate responsibility to be more responsible towards its stakeholders, the societies and the environments it does business in. as Nestlà © is the biggest food and beverage company it tried to make a good image about its business, for instance selling healthy food, creating job opportunities, and creating shared value. Therefore Nestlà © is being helpful for the societies not only by selling products but also by employing people and caring for them and for their families, this created a trust between the company and the employees moreover a†¦show more content†¦the second part of the report will deal with what corporate responsibility through food labeling is, which is in short the â€Å"GDA†, and discuss why Nestlà © did it and whether the stakeholders appreciated it or not, along with that the report will also talk about how useful and satisfying it is for consumers and costumers, and how it affected the company when it first started, moreover the report will go through how beneficial it was for the company’s success in a long and a short term. The third part of the report will highlight Nestlà ©Ã¢â‚¬â„¢s approach to corporate responsibility, and how it had driven it to create the shared value which contains many aspects that will be explained in this report one by one. The report will as well talk about how the shared value allowed nestle to connect more positively with its costumers and consumers. Finally, as a last step, the report will discuss which marketing research would be most suitable for Nestlà ©Ã¢â‚¬â„¢s communication campaign, and will explain how to undertake a marketing research and what are its advantages and disadvantages. Corporate responsibility definition: To being, the corporate responsibility term has to be explained. However, there has been many definitions of the corporate responsibility, and the